💔Google and SEO: a Love-Hate Relationship

🎯SEO optimization involves activities aimed at the complex development and promotion of any Internet project based on various user requests.
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🎯SEO helps to count on the following:
◾ Increased traffic.
◾Improvement of user signals.

🎯3 Types of SEO:

📍1) On-Page SEO
Google SEO tips require doing the following:
▪ Keyword research
▪ Design and interface
▪ Clever work with metatags
▪ Content creation
▪ URLs
▪ Internal linking

📍2) Off-Page SEO
For off-page optimization, you should use only those methods that do not contradict the requirements of search engines:

▪ Regular improvement of the project by placing interesting materials on third-party resources linked to the promoted site.
▪ Registration in online directories.
▪ Activity in social networks, blogs, and forums.

📍3) Technical SEO
All points of technical optimization can be divided into the following groups:

▪ site loading speed;
▪ correct display of layout elements;
▪ valid markup of pages with meta-data, headings, microformats, and other factors;
▪ optimum site structure and internal linking for better indexing by search engines and ease of navigation for users;
▪ absence of duplicate pages and pages with server response codes 3xx, 4xx, and 5xx;
▪ maximum site security for users and their data.

🎯Main Google’s Ranking Factors:

1. Backlinks
2. Novelty
3. Thematic Authority
4. Keywords in Metatags
   The easiest way to analyze your metatags or get title or description ideas from your competitor's website is to run a site audit using the Serpstat tool.
5. Search Intent
6. Page Loading Speed
   As part of the site audit report, Serpstat also provides the following recommendations.
7. HTTPS
8. Optimization for Mobile Devices
9. Ease of Use
10. Quality Content