Got 2x more traction after focusing on a unique value proposition

Like many of us here, I've been iterating on a product and trying to get the word out. I built a go-to-market advisor tool to help companies create strategies and conduct experiments.

However, after receiving some feedback most people just thought it was mostly an AI wrapper.... which was pretty true.

So I put in some work and actually scraped the internet for a unique and proprietary dataset that gave my AI app access to data that would be missed by the big AI tools. This dataset was hundreds of case studies gathered from across the internet and took some time to gather. So the barrier to "doing this yourself" was not insignificant.

Once i focused on that differentiation in the marketing, a reason WHY it's different than Claude/ChatGPT/Gemini, i suddenly got a lot more interest. Users began to come in to try it out specifically asking to see how the scraped data is used.

To my fellow founders - when you're in a crowded space be sure to have a strong differentiation from competition, or else you'll just fizzle away into the noise.