Has anyone created a low-priced digital offer/product?
Has anyone in here ever created a low-priced digital offer/product?
Context: I am a digital content strategist (former Facebook & Instagram, former journalist before that). I earn a living working 1-1 w/ brand clients, but I’m thinking of ways to scale myself, and getting into creating and selling digital products is one way. An example of a digital offer/product might be a $27 template for an online creator full of 365 ideas for IG Live to promote your business, which would then feed into a more high-ticket item like an online course or other products in a larger suite.
I wondered if any of you have experience with that, along the lines of what online marketers like Allie Bjerk have created (alliebjerk.com)
Anyone here have experience doing this and can weigh in? I really like the idea of being able to help startups and solopeneurs who fall below my rate threshold for individual 1-1 client work but I am struggling with how to do this in a way that feels right for me.
Any thoughts welcome!
I'm not exactly the case you're looking for, but I think your mindset is good. 3 years ago, I started a web design business, and I used my scheduling holes to build a digital project. It now earns about 1/6 of my target income. While it took work to get it there, it is now pretty passive, and generates ok traffic. Now I'm totally pivoting away from client work to build more digital products. I still rely on client work, but I'm slightly pickier and look forward to when I dont have paying work.
Thanks! That's v. helpful.