Has anyone tried a reversed pricing list yet?

This occurred to me as I was pondering the layout of a furniture store I recently visited.

When I entered the store, the first thing I saw was a high priced sofa. The next set of sofa's I saw were all priced lower than the first one. It's an old trick: anchoring on a high price to make lower prices feel like a bargain.

Has anyone tried this with their pricing pages yet? Here's a simple mockup of what I mean.