Have you heard about WeChat?..ππ§
WeChat(Weixin) is a Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent. Chinese people use it to send text messages, voice messages(hold-to-talk), share photographs, videos, locations, and provide broadcast (one-to-many) messaging, video conferencing, video games, etc. In China, WeChat is a lifestyle, almost an app for everything.
In recent years, an increasing number of international brands have actively used social media in China-WeChat. Through the WeChat official account, merchants communicated with specific groups of text, pictures, voice, and video on the WeChat platform. They formed a mainstream online and offline WeChat interactive marketing method.
There are many aspects to WeChat marketing, discover the best practice for brands in this guide:
https://www.enlybee.com/the-best-guide-to-wechat-advertising-in-china-in-2021/
It will show you the WeChat advertising strategy of some famous brands who did well, and there are also contents about the WeChat advertising budget.
Chanel: Strengthen the Brand Concept Through Storytelling on WeChat
Coach: Efficiently Attract Traffic Through Moments Ads
What are the Advantages of WeChat Advertising?
WeChat Advertising Types
How to Manage Your Budget for WeChat Advertising?
How to Launch a WeChat adοΌ
It is certainly true that the Chinese market remains one of the largest untapped markets for global SaaS businesses. Take a look at the country's recently introduced law governing how personal data is defined and processed: https://bit.ly/3mE4AFB