Hello from Qria, my first live product
Just signed Qria up to Indie Hackers, so figured I'd introduce it.
Qria (qria.io) is a customer feedback platform that pulls all your feedback into one place. Your own forms (short, branded, shared by QR code or link) and your public reviews from Google Maps, TripAdvisor, Yelp, Booking.com and so on. An AI reads all of it together and writes a weekly plain-language summary of what's working and what isn't. It's aimed at small businesses, online or in person.
It's the first thing I've shipped under my own name. I've been writing software for years, but this is the first product I've taken from an idea to actual paying customers. So what follows is partly observation and partly guess. I'm definitely not a salesperson or marketer, so I'm learning as I go.
Why another feedback tool
Fair to ask.
Most small businesses I've watched up close had feedback scattered across half a dozen places. A Google Form somebody set up two years ago. Reviews on Google Maps. Replies in the support inbox. A few angry tweets. Nobody ever looked at the whole picture, because there was no whole picture.
The tools that exist solve part of this. Typeform and SurveyMonkey are fine if you only need a single form and want to read/try to understand all the responses yourself. Review-monitoring services watch your public ratings. None of them put your structured feedback and your public reviews in one place, and the ones that come close still leave the analysis to you. You get charts. You're still the analyst.
What I wanted is one place where the feedback I collect privately and the reviews people leave publicly sit next to each other. And an AI pass over the whole pile that hands me "three people complained about the cold coffee this week, here are the quotes" instead of a dashboard to interpret. That's Qria.
Where I am now
Live, a couple of paying users. Did a Product Hunt run earlier and got a polite, but muted, reception. Pricing is £18 and £38 a month with a 30-day trial. No free tier, which is the choice I expect to get the most pushback on here. I'd rather have a small number of people who've decided it's worth £18 than a free tier full of accounts I can't sustainably support on my own.
Stack is SvelteKit + Supabase + Stripe + a bit of the Anthropic SDK for the summaries, hosted on Vercel. Happy to talk about any of that in the comments if it's useful.
What I'm still figuring out
The biggest one is who Qria is most for. My brain keeps telling me "anyone who cares what their customers think of them!" but I'm aware, that isn't a solid marketing angle. The landing page lists six audiences because honestly I don't know yet which ones will pay reliably. Cafes love the QR-code-on-the-counter pitch but churn fast. SaaS founders get the AI summary value instantly but already have ten other tools. Hotels are the most patient and the smallest in number. I'll know better in a quarter or so.
The other thing is positioning. Qria is partly a reaction to feedback tools that talk more than they help. Which means I have to introduce it without becoming what I'm reacting against, and I haven't worked out how to do that yet.
Anyway, hi! I'm going to be posting here with my learnings as I go, so feel free to follow along.
