Help me choose between 2 names
Working on a new SaaS application for a/b testing. I have two potential names and domains:
Splitbook - .com not available but I own splitbook.app
Bloomlever - I own the .com.
The tool will be targeting conversion rate optimization (CRO) managers and specialists.
Split test is a common name for A/B testing, and the book part symbolizes how we help manage A/B tests.
Bloomlever comes from the words bloom (to grow) and lever. My approach to marketing is that there are certain levers you can pull, some harder to pull than others, that will help you unlock growth so that's the symbolism behind that name.
I like Splitbook better for this particular app but not having the .com makes me wary. I planned on using Bloomlever for my digital agency but I am not doing consulting anymore so the domain is available.
I think Splitbook is much better. Bloomlever is a real mouthful. I wouldn't worry about not having splitbook.com: whoever does have it doesn't seem to be using it (it might have been a trademark issue if they were), and many huge startups these days use a non-.com domain name.
Thank you Mark, this is really helpful!
I'd suggest searching for more names. Both these names are hard to memorize and don't have much sense.
I'll try to come up with more, but I don't think Splitbook is very hard to memorize and the name is recognizable for anyone in marketing who runs a/b or split tests.
Splitbook is hard to memorize because it consts of common words. Even if they are relevant to somebody's knowledge/experience it may be hard to memorize. I've been experiencing difficulties to memorize the stackshare service even although I know what is stack and what is sharing :)))