Hey [First Name], 😎
Quick growth hit - Increase your email open rate by personalizing the email subject line with the subscriber's name. I've been seeing a 50%+ open rate on a previously unresponsive list when personalizing the subject line.
Oh, and throw in an emoji in the subject line too.
Thanks for the tip! I've actually been wondering if people would respond well to this. I've been worried that including a name could come off as creepy (how'd you get my name?!). But if you're seeing increased open rates, then awesome. The data doesn't lie.
This is my thought and reaction when I see my name in the subject line. I find it creepy and ignore it unless it's from a service or utility I use.
But I guess I'm in the minority...
The most important word to a single person is their name. When ai craft an email, I think about 'mass customization.' I imagine that I am talking to one particular person as if they are standing right in front of me.