Hey
Hey IH 👋
A few years ago I spent months fighting my landlord over a security deposit. The moment I sent a formal demand letter via certified mail, I had my check within 3 days.
I built LetterCraft so nobody has to go through that alone.
How it works:
- Pick your situation (landlord complaint, refund request, insurance appeal, etc.)
- Answer 3-4 plain English questions
- Get a professionally formatted letter citing your state's specific laws
- Preview free, download PDF/Word for $2.99
Tech stack: React + Express + Vite on Render. AI generates each letter from scratch — no templates.
Currently at ~150 US visitors/month and 1 paying customer. Working on distribution now (Reddit outreach + SEO).
Would love feedback on the landing page: https://lettercraft.pro
What's working: 32% of visitors generate a letter (great engagement).
What's not: checkout conversion is brutal — 97% abandonment.
Any ideas? Happy to answer questions about the build.
Your positioning is already good, the deposit story and "cites your state's specific laws" are exactly right, so let me go straight at your real question, the 97% checkout abandonment, because the number tells the story. 32% generate a letter and 97% do not pay, which almost always means one thing: your free preview is giving away the value. If the preview shows the finished letter, or enough of it to screenshot and retype, the person already got what they came for before the ask. So gate the deliverable, not the idea: let the preview prove it is real, show the header, the opening line, and the actual statutes it cites, then blur or lock the full body and sell the formatted, ready-to-send PDF and Word file as the thing they pay for.
Second, $2.99 is quietly working against you. In legal, a price that low reads as "probably not real," and it is absurdly small next to what the letter recovers, a deposit worth hundreds or thousands. Anchor the price to the stakes, not the effort: "recover your $1,500 deposit for $12" converts better than "$2.99 to download," because it reframes the spend as an investment with a return. And ask for the money the second the letter feels good, with one-tap payment, Apple Pay or Google Pay, because entering full card details for a few dollars on a brand-new legal site is its own abandonment.
One structural note: at 150 visitors and 1 customer, you have a volume problem stacked on the checkout leak, and the two need different fixes. Fix the preview-and-price leak first, because it is free and it is losing you the people who already raised their hand, then pour the distribution effort in behind a checkout that actually converts. One question to test this week: if you truncate the preview and 3x the price, does your paid conversion go up? I would bet it does.
"Hey — pulled your mobile performance data on lettercraft.pro.
Performance score: 60/100. LCP is sitting at 4.2 seconds — Google's threshold is 2.5s. That means a significant chunk of your mobile visitors are bouncing before the page fully loads.
Combined with 97% checkout abandonment, the leak starts before they even reach pricing.
I mapped 3 fixes. Full breakdown is $600, delivered in 72 hours. Want me to drop it?"
lettercraft777 — you already diagnosed it perfectly. 32% engage, 97% abandon at checkout. That's not a traffic problem or a product problem — that's a checkout trust problem. Something in that $2.99 moment is breaking confidence. Could be the pricing framing, the lack of a guarantee, or something that makes people feel uncertain right before they pay. That's exactly what I audit. Want me to find the specific fix?