How advertisers can prepare for an adless future on Google
https://www.fastcompany.com/90756074/how-advertisers-can-prepare-for-an-ad-less-future-on-google
Given that 80% of the tech giant’s revenue is driven by advertising while it continues to monetize its Moonshot businesses, what is the end objective of letting users remove advertising preferences?
This is only harmful for Google's competitors. Google will still own search and can target ads towards those search terms.
"While My Ad Center will be limiting third-party publisher sites from getting access to your history and upcoming cookieless will eliminate the “back door” of continuing to collect that information, Google DV360 and GoogleAds will still allow you to precision target Google users, which at last count was far larger than any user base in the world at 4.3 billion."
Google Ads is based more on what the user is looking for, than who he/she is. The first is user intent, which is initiated by the user, and the second is solely relying on user data collected over time.
Facebook's loss is Google's win.
Google will figure out a way to sell customer data to advertisers. Their entire business depends on it. That's not just going to go away.