How Apple Can Make Money Through a Search Engine

Google reportedly paid $12 Billion to Apple to make Google the default search engine on Safari for iPhones. This means that if Google is regulated, Apple would lose around $12 Billion each year, which amounts to 1/5 of all its services revenue.

Apple depends on Google, and their ties can be cut anytime. As an alternative, Apple is rumored to be working on its own search engine — Apple Search.

So, how Apple plans to monetize it and make up for $12 Billion?