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How are you sending behavioural emails in your Saas?

So far me and my co-founder have explored building a system internally to trigger and send emails based on user behaviour, as well as use a newsletter platform like Beehiiv.

I wondered what are the ways IndieHackers are sending emails based on user behaviour in-app. For example: credits running low, prompting an upgrade after high usage, getting towards the end of a trial plan, following up after subscription cancellation, and so on.

There must be a solution for this?

Cheers!

on June 13, 2024
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    Thanks for this post, I hadn't thought about this actually. I like "prompting an upgrade after high usage", this can be applied for a free trial account, you could say "it looks like you are enjoying the app, you've completed X tasks. Why not upgrade before your trial expires for 20% off" or something similar.