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How Blogging for Devs Reached 1K Subscribers in Under 2 Weeks

I recently interviewed @momoko on the Rad Letters blog where she shared the story behind her newsletter Blogging for Devs. I thought it was interesting to learn that her newsletter is a side project to help her get more exposure for her main focus Affilimate.

Check it out and let me know what you think!

https://www.radletters.com/blog/how-blogging-for-devs-reached-1k-subscribers-in-under-2-weeks

on July 20, 2020
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    Thanks for sharing this, Marcel!

    For anyone who's interested in the concept of "side project marketing", here's an article with examples of it:

    https://medium.com/swlh/side-product-marketing-is-the-new-king-a75c4ed0c0c5

    And the article that originally inspired me to launch "mini product" to build awareness about my main product:

    https://stackingthebricks.com/5-rules-content-that-sells/

    I never knew it was called "side project marketing" until I later came across this article and realized that's what I was doing:

    http://www.viperchill.com/traffic-side-project/

    Some people were skeptical that it would work, but one day I will do a write up about how launching Blogging for Devs completely changed the trajectory for Affilimate, even if the audiences of the projects are totally different :)