I recently interviewed @momoko on the Rad Letters blog where she shared the story behind her newsletter Blogging for Devs. I thought it was interesting to learn that her newsletter is a side project to help her get more exposure for her main focus Affilimate.
Check it out and let me know what you think!
https://www.radletters.com/blog/how-blogging-for-devs-reached-1k-subscribers-in-under-2-weeks
Thanks for sharing this, Marcel!
For anyone who's interested in the concept of "side project marketing", here's an article with examples of it:
https://medium.com/swlh/side-product-marketing-is-the-new-king-a75c4ed0c0c5
And the article that originally inspired me to launch "mini product" to build awareness about my main product:
https://stackingthebricks.com/5-rules-content-that-sells/
I never knew it was called "side project marketing" until I later came across this article and realized that's what I was doing:
http://www.viperchill.com/traffic-side-project/
Some people were skeptical that it would work, but one day I will do a write up about how launching Blogging for Devs completely changed the trajectory for Affilimate, even if the audiences of the projects are totally different :)