How Brands Waste Hours Sending Contracts — And What We’re Building to Fix It

I run Signovi — a new tool designed to help marketers and creators send contracts without the back-and-forth mess. While building it, we interviewed 30+ brand marketers and influencer managers. One theme came up repeatedly:

“We spend hours editing, renaming, exporting, emailing, following up… just to get one contract signed.”

Let’s walk through a real case study from one of our early pilot users — a D2C skincare brand that works with 20+ micro-influencers every month.

👩‍💼 The Problem
Here’s what their typical influencer contract flow looked like:

Find old contract in Drive

Make a copy → rename it → manually update creator name, handle, deliverables, fees, dates

Export to PDF → send via Gmail

Follow up 2–3 times for a signature

No tracking — they don’t know if it was opened or viewed

Manually upload the signed copy back to a folder

Rinse and repeat x 20

Time spent per contract? Around 20–25 minutes.
That’s 8+ hours/month just to send and track documents.

😬 The Cost
Time cost: 8 hours that could go into growth campaigns

Error cost: Typos in names, wrong payment terms

Relationship cost: Slow, clunky process = poor first impression with creators

Lack of visibility: No idea who’s signed and who hasn’t without a spreadsheet

🛠️ What We’re Building at Signovi
Signovi lets marketers:

🔧 Fill out one short form → it auto-fills a branded contract template

🧠 Pull in influencer info (like handle, name) automatically

✉️ Send with tracking: status updates (Sent, Viewed, Signed)

🖊️ Get e-signatures via DocuSign

📊 Track all contracts from a single dashboard

We’re currently building the MVP with early feedback from users like this one. If you’ve ever spent 10+ minutes sending a creator contract, we’d love to hear from you.

🙌 Call for Feedback
Does this resonate with your workflow?

What do you still hate about your contract process?

Would this save you time?

What would make this an instant “yes” for your team?

👋 I’d love your honest take — comment below or DM me if you'd like early access.