Every startup, no matter how lean, eventually runs into compliance questions- whether it's security audits, data privacy , or legal checks.
From what I have seen, compliance often feels like blocker instead of enabler. But ignoring it can cause even bigger problems later.
I want to hear how other founders here are approaching this: do you prioritize compliance early, or wait until investors/customers push for it ?
I think the answer depends on whether compliance is a blocker or a sales lever. Early on, I treated it like a checkbox - custom security questionnaires, hand-written policies, spreadsheets. That worked until a prospect asked for SOC2 and we lost the deal. What changed for us was shifting compliance from something we do before selling to something that opens doors. The middle ground we found was automation over agencies. Instead of paying $10K-$15K for an audit platform plus consultant hours, we used tools that generate evidence and policies automatically from our existing systems. The too expensive / too confusing / too slow triangle is mostly a tooling problem, not a compliance problem. If you are selling to businesses, the question is not whether to prioritize it - it is whether you want to spend $10K on Vanta or use something built for bootstrapped teams.