How do you ask feedback for your course?
I'm in the middle of recording my course for backtosql.com. It is a course targeted engineers and analysts.
A few nice, supportive folks from Indie Hacker signed up with emails. I emailed them and tried to understand:
- Who are my potential customers?
- What do you they want to learn?
- What way do they prefer the course delivery? Video + exercises?
Is there anything I missed?
Also, to figure out these questions, what would be your strategy? I can't just simply ask them directly. My approach so far is to start from asking what they do daily with SQL? And what are their pain point. And then start a conversation from there.
What do you think of my approach?
It's ok to do things that don't scale at the beginning. Talking to potential customers and learning about their their incentives and pain points is always beneficial. My preferred method of gathering this data (at the beginning) is by setting up short 15 min phone calls. I've spoken with 10 people per day over a 2 week period. After speaking with over 100 prospects, you will have a clear understanding of your customer. To respond to what you said: Yes, you can just ask them directly. Just frame it as a friendly feedback interview, and offer them some sort of discount for their time.
Thanks @kyro for your insights.
How do you compare emails with phone calls?
When it comes to marketing your course you'll need to understand what they "truly want"
What problem are they trying to solve?
What's important to them about solving this problem?
What do they fear?
How do they feel? How do they want to feel?
Summary statement: If I could just...
This is a video from Dave Dee discussing it: https://www.youtube.com/watch?v=flOTKrwdPak
This will help you develop your Unique Selling Proposition (USP). Your USP is why people will choose you over all of your competitors (including not buying anything at all)
Regards,
Joe Glines
The questions you have are good.
I'd also ask why they want to learn SQL, and follow that up with even more why questions. That should help you better understand their motivations and struggles.
If you can talk to them via video, that's best. Otherwise I think starting with one question, as you have, sounds like a good tactic. Once you've opened a conversation with them, I think it's a lot easier to ask more questions.