How do you go about launching your product?

Launching a new product is quite often time-consuming and can tough to get right.

How do indie hacker folks here here go about a new product launch, specifically..

• What are your go to platforms for distribution on a launch. Product Hunt? Indie Hackers? Other?

• How do you go about launch PR and trying to get coverage by tech publications/blogs (or publications where your target customer hangs out).

• How do you go about finding influencers to help amplify the noise of your launch?

• Do you use a launch framework of any kind or do you wing it?

Anything you do that works, or pain points you have when launching?

I'm exploring some ideas that potentially cater to this use case so would be curious to hear people's experiences.