How do you make sense of your customer discovery?

I've been working on a startup and talking to dozens of potential customers, and I'm learning a lot. But it's a lot of different perspectives, ideas, problems, etc., to consolidate into the clear insight we need to move forward.

How do you go about analyzing your customer insights? Are there some other pitfalls I should look out for in the process?

(I'm partly curious because I'm facing this challenge in my startup myself, but also because my startup is trying to solve this by automatically visualizing connections across ideas/notes/transcripts)