How does advertising on WeChat work?🤳

WeChat advertising provides eight kinds of promotion goals, namely: promote brand activities, promote my store, promote my apps, promote my products, promote my official account, distribute coupons, collect sales leads, and promote my mini-games.

And each promotion target has its corresponding advertising type to choose from.

1. WeChat Official account advertisement

The WeChat official account advertisement is an advertisement in four spaces in a form like the content of the official account article: the bottom of the article, the middle of the article, the mutual selection advertisement, and the video clip.

2.WeChat Moments Ads

WeChat Moments Advertising is a form of original content like those posted by friends that accurately locates the target group of users in WeChat Moments. It includes two product forms: regular ads and card ads.

3. Mini-Program Ads

WeChat mini-program advertising is an original ecological advertisement based on WeChat mini-programs and mini-games, and the traffic owner of mini-programs determines the actual placement of the ads. It includes two types of advertising: banner advertising and incentive advertising.

The common display positions of banner ads are article page-end of an article, detail page-bottom of page, information flow-top of information flow, or between information flow.

The common display positions of incentive advertisements are points/gold coin rewards, unlocking new features, end of game round, game props experience.

4. WeChat KOLs Advertising

KOLs(Key Opinion Leaders/Influencers) are people that have more product information being accepted or trusted by related groups and a greater influence on their buying behaviour.

In the era of the information explosion, people’s attention has become a rare resource. On social media with complex information with attention from the audience of KOLs, the information they publish has greater exposure and is seen by more people. If the brand selects the right influencers of their fans on the WeChat official account, the advertising can help achieve effective results through the right audience reach.

Find out our Guide to WeChat Advertising in China in 2021 here:
https://www.enlybee.com/the-best-guide-to-wechat-advertising-in-china-in-2021/