How I decide to build a no-code marketing analytics and automation tool

I've been an entrepreneur for almost 15 years. Build couple of startups including ecom to marketplaces. First one is failed very badly. Lost money but learned quite a lot.

Later, I learned how to code and started another idea and then another. But my heart has always been building a marketing software due to my expertise as a growth marketing consultant to some Fortune companies.

During my consultancy, I've seen so many companies are struggling to stitch customer profile together. Customers are interacting from so many domains such as web, app, call center, stores and so on. In addition to that, a business market its product within so many different platforms. Most common ones are as you know Google ads, Instagram, Linkedin and so on...

So I was really motivated to solve this problem and put it into a product. First, I found my co-founder and started to build the product. We build the product but later understand that there are so many tools to integrate and we do not have that much human resource and capital for that. Also incumbents have been coming to the market. So we change our focus and started to differentiate our product with codeless data transformation of your marketing channels data. And also detecting any anomaly and alert when any anomaly occurs on your metrics. Which helped us to get our first paying customer...

Then, during the Covid and the hot inflation, a lot of companies started to see their Customer Acquisition Costs are becoming higher and higher. So we added a second product on lowering this Kpi. Same as our no-coding concept, you can create no-code events such as button clicks, form submissions including the event values. Then segment website visitors both by combining events and user custom attributes such as device, source, city and so on to build a hyper-targeted audiences and send them to ad channels such as Google Ads, Instagram ads, Criteo or export as csv to market on other platforms. The aim is to show ads to relevant users to increase conversion and decrease CaC. So we added couple of more customers. And succeeded to show some solid results.
We've been marketing only with cold messages so far and haven't started a launch campaign yet. It is our test period and this post is actually my first ever post in the web :)

Also we added more features lately such as codeless popups and user funnels for measuring marketing performances.

I really appreciate you guys to try out '' https://www.integrads.com/ '' for 30 day free-trial and give your constructive opinions for the product. We also give special discount for IH community for who want to continue.