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How I increased my followers using a free giveaway

Hi all,

I decided to do a giveaway to increase my Twitter followers. I run a weekly investing newsletter in conjunction with an active daily twitter account. Given my theme is investing, I decided to give away a copy of my favourite investing book this year:

The Psychology of Money by Morgan House

To enter, individuals have to simply retweet the tweet and follow my account. So far the results have been phenomenal. After only 3 hours, I have already gained 31 RTs and almost as many new followers. The giveaway is live until 1 January 2021 and you can check it out below

https://twitter.com/wolfofharcourt/status/1344257678026141696

I am happy to answer any questions if anyone is thinking of doing something similar

on December 30, 2020
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    E-commerce companies do this all the time. Was wondering why digital companies don't do the same. Great job!

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      Yes I couldn’t agree more. The cost is pretty low too, about $15 for the book in my instance. They key to it is ensuring that the giveaway prize is relevant to your target audience so that you attract a sustainable following from it

  2. 1

    Hi all,

    Just an update on my giveaway. I ended up getting over 50 retweets which resulted in over 8,400 impressions. I am also estimating about 35 new followers. Overall a great result from a really simple and easily implementable idea