How I use marketing playbooks
When I acquire or invest in a company or product, I start with playbooks.
Over time, I've built a huge set of directories and distribution lists. Some are design directories. Some are paid ones. Others are Slack communities, Discord servers, Facebook groups, Instagram pages, niche forums and curated lists of places where a product can get in front of the right people.
That sounds simple, but it changed how I think about growth.
Instead of asking "how do we promote this company", I ask "which playbook fits this company".
That saves a lot of time.
Every company has a different surface area. A consumer app needs different channels than a developer product. A local business, a media company and a subscription tool all need different types of exposure.
So I don't use one giant promotion checklist, I use a library of playbooks.
Try using it today
A lot of marketing advice is too generic. You know the usual:
- Post on social media
- Do SEO
- Run ads
- Reach out to influencers
- Content marketing
Not saying these don't work, they're great. A playbook is just one more way to do it, not replace them.
So before you start using playbooks, make sure you have a complete knowledge base of your product or company, which I've already explained in this indiehackers article.
