How Long Should A Cold Email Be?

Hey everyone,

As a cold email SaaS owner, I guess this is the most asked question: How Long Should A Cold Email Be?

I don't want to bore you with details in this post but as a quick summary:

• Humans have very short attention span,
• They won't read your email until it is interesting
• There is a mental limit for people to read a long text,
• ~200 words is the sweet spot because you can read under 60 seconds

Let me know what you think!