How many of you considered using video for your company?
There are plenty that I've seen why companies are moving over to using video.
- More people are interested in using video for their companies.
- More people are converted with a landing page video versus just text.
- More marketers are investing in video as part of their marketing plan.
What is your stance with video?
If it is easier to show than to explain - then yes. I am currently thinking of making a few short videos for my product that I would put on the landing page. Learned that while I'm happy with my 'hero slogan' on my product homepage, it doesn't really communicate the value well for the visitors.
I also enjoy them as a user. Most recent example I saw was in fact an IH project - https://obzrv.it/ 20 seconds, very clear what it does, and my thinking shifts from 'what is this or how does it work' to 'do I need it.' Which is a much better place to be for a product.
This is a great example! I was thinking mostly of marketing but obviously straight in the hero of the homepage can also be a great idea!