How much money do you spend on Google ads?

Hi,

I'm curious how much money do you spend on Google ads for a free product. I heard a version that you should spend 20% on ads from the revenue. What about for a free product?

Thanks,
A.

codeguppy

on November 3, 2020

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Just launched Visto.li on PH. It helps you to uncover competitor’s ads strategy 💪 Safe money by finding ads that are actually working 😊
https://www.producthunt.com/posts/visto-li

Michael_Sieb

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6 years ago
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I spend $0. but will start to spend on Google Ads in 2021

kamphey

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6 years ago
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  It is worth trying. You are doing it for Better Sheets, right?
  
  I see ads from https://simplesheets.co every time.
  
  emekaonu
  
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  6 years ago
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    Yep. Seems there's good ways to do ads, point to actual helpful answers. good keywords to dig up and get some longtail into my product.
    
    kamphey
    
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    6 years ago
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This comment was deleted 4 years ago

DeletedUser

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6 years ago
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  Have you tried adding a retargeting pixel or capturing emails to increase the ROI?
  
  I've found it's really hard to convert on the first try as there are a lot of products fighting for people's attention these days.
  
  geetfun
  
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  6 years ago
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    Your app will sell well through affiliates and partnerships.
    
    Have you started affiliate marketing yet?
    
    emekaonu
    
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    6 years ago
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      I have not yet. It's on my Trello to research further in early 2021.
      
      The thing that I'm worried about is recruiting affiliates. Is there a playbook for this or an affiliate launch plan that's recommended?
      
      geetfun
      
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      6 years ago
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