How Shared Secrets uses secret messaging to stand out?
I recently subscribed to the newsletter and their messaging is one of a kind.
The messaging is around the secret theme. It is consistent across all the touch points from the landing page to the welcome email.
Here is a breakdown of how they do it:
Landing page:
- Share a sneak peak
- Make it sound exclusive
Thankyou message:
- Give a sense of achievement
Welcome email:
- Greet and remind
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