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How should I validate a Shopify App? (And other questions from a failed launch)

Hey Everyone πŸ‘‹

Back in April, I had a launch fall flat on its face.

I had hunted for the perfect low competition / high click-through keyword, put up a well-written landing page, and watched 21% of visitors click my signup. I thought I had it all. Then I launched to a near 0% conversion rate πŸ’”

https://magicnumber.io/

I still think this service has use and could be positioned as a Business Number Shopify app. Given a few (possible) additional features:

  1. Open Hours
  2. Voicemail
  3. Multiple answerers
  4. Call waiting
  5. Callback number

However, I'm at a loss for the best way to validate this idea? WDYT Indiehackers? How would you go about testing this market?

on July 1, 2020