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How to avoid free tier abuse?

Hey everyone!

Too many people abusing free tier of brand.dev (creating 10 different accounts and rotating API keys).

I'm thinking of disabling everyone's free tier access and forcing them to submit a request for access.

SEO has taken off so i've got a decent amount of incoming volume daily.

Curious if anyone has done this before and results?

on February 16, 2025
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    I’ve dealt with similar issues when offering a free tier for our impact API at 1ClickImpact. Abuse is inevitable when there’s no friction, and rotating API keys across multiple accounts is a classic move.

    A few things that might help before going fully request-only:

    1. Email/domain verification – Require a work email or limit free-tier signups from disposable email providers.
    2. Rate limiting per IP – Helps prevent abuse from the same origin.
    3. Usage-based escalation – Instead of outright banning, flag suspicious usage and require manual approval for further access.
    4. Requiring a payment method – Even if you don’t charge, it reduces abuse significantly.

    Going request-only will definitely filter out abusers, but it could also slow down organic adoption. Maybe A/B test it for a week and see how it affects conversions?

    Would love to hear what you decide!