How to create an user customized newsletter?
Hello!
I would like to create a customized newsletter with different content for each user.
I would like to use a template and fill it using user data taken from a DB.
At the moment I'm using the free plan of MailChimp and standard newsletter but searching on IH I think that I should use different tools.
I read about emailoctopus or moonmail.io but is not clear to me how to send a different mail to each user.
Could you help me?
Thanks.
I mean.. you COULD do something like this using a CRM/Marketing Automation platform.
Create a field on person records called "personalized content URL" and build logic that populates that field depending on what users engage with/do on your website.
Then in your email, reference the value the same way you reference fields like First Name or Last Name.
That could work. Gets a bit technical is the only downside.