How to find where your potential user base 'hangs out' online?
https://www.orgowl.com/
I hear that advice often - usually on podcasts - and it sounds great and a potentially really powerful growth tool.
I've recently started making (Org Owl)[https://www.orgowl.com/] and almost all of my user interactions have been through word of mouth or friends recommendations. I still haven't even nailed down exactly who makes org charts in small businesses without a dedicated HR team.
Anyone have any ideas where an org chart creator might hang out? Twitter?
How did you find your audience online?
If you're in charge of Org Chart creation/maintenance at your company, reach out!
Try this search... or some variant of.
site:quora.com "org chart software"
You'll need to play with keywords and might want to check out some different base sites but it's a good way to discover people discussing problems and solutions.
The other thing to do is note competing products + then go hunt down their social profiles --> twitter and FB. From there take a look at their support sites / followers. Follow those people and start reaching out to them.
Is there a reason you aren't approaching HR teams/people for those that do exist?
For smaller companies without a HR team, I would guess at founders, directors, Chief of something, finance people, admin people.
Great point up top. I do plan on approaching people from HR teams that do exist (especially once I have the product a bit more fleshed out), and that is probably where I'll have the best luck anyways.
I was thinking of where they 'might hang out', as a hope to get better feedback about the product - even if they didn't want to / aren't in the position to use it or pay for it. In hindsight, that doesn't seem to make too much sense though especially compared to feedback from someone who wants to use it.
It would also probably be helpful for you to think about the kind of businesses you want to target. So it's not just about their roles, but the industry too.
Which industry do you think would be most excited about what you offer? That can help you start to refine better where these people hang out.
e.g. CEOs of Recruitment companies
I think the best place to try would be Facebook groups and linkedin, your really looking for people that are founders, directors of small businesses.
Thanks. I'll be sure to give that a shot, and I think that's exactly right.
Linkedin could be really interesting for your product. In theory your target user is there but not 100% sure how you would find them. It's somewhere I'm spending more time lately to try and work it out.
I think you're definitely right about LinkedIn! Will be one of biggest focuses moving forward.
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