How to get better at sales fast

Don't really like long introsso let's just get into it, before that though let's get 2 things out of the way so we can understand each other:

1. When I am talking about sales, I am talking about one of three types:

• Phone Sales
• Video Call Sales
• In Person Selling

2. Really oversimplifying here but there are two types of people you are going to talk to:

• Don't know you and don't care about you or what you are selling
• Know you to a degree and also care about what you are selling to a degree

You need to understand that those 2 groups need different approaches.

Ok now lets get you better at sales:

First of all I am going to make the assumption your product or service is actually useful. If not, the problem isn't selling.

Let's understand what are the most common bottlenecks for founders in particular when trying to do sales.

1. Anxiety
2. Can't explain the value of the product (messaging)
3. Objection handling
4. Tone
5. Lead quality

If we can "solve" all these problems and you have a useful product... you make money. Ta-Da. Okay let's break them down one-by-one.

1) Anxiety

For the anxiety part, there are 2 ways I have found useful to minimize it (never actually get over it). Preparation. By that I don't mean having a script ready and start selling like we are in the 80s, by preparation I mean really getting to know your customer, searching them on LinkedIn going on their website, and keeping notes. What seems to be their competitive advantage? (They are probably proud of that, bring it up), What are they offering? What problems do they probably have? (Maybe I can help). Aside from doing your due diligence on the customer, you also need to know your product/service inside out (more on that on number 2 Can't explain the value of the product (messaging) ).

Except for being prepared only thing you can do is actually do sales. If you want to get over the anxiety as fast as possible do cold calling. What do I recommend? Find a service you know something about and you can find leads easily, for example, google SEO. Just call random businesses and sell them a service that doesn't exist. Literally no pressure. Another thing is using AI practice tools like hyperbound.ai.

Can't explain the value of the product (messaging)

This is an easy one if you are unable to explain what your product/service does. Just make a list of all the use cases you can think of. And when in doubt try to guess which use case the specific prospect might find more interesting.

Objection handling

Honestly, the best advice I can give about objection handling without making a whole book about it. Is how to handle when you don't know what to answer. It's simple. Be human. For example:
Prospect: Yeah but its not within my budget
You: Yeah... no worries, because i would love to work with you. Is it okay if we schedule a call for XYZ Day at XYZ Hour to think of some ways we can actually help you with the budget problem?

My point is to reassure them and just say you need time because you don't know. Just be sure to either secure the next touch-point or continue with other concerns.

I am going to be honest got, kind of tired of writing, i am going to make a part 2.
If you disagree with anything i said i would to argue with you in the comments. And yes i said argue not discuss. (joking)