How to Increase Your Audience Reading Time

These are a few of the high-level tricks I've learned to get deeper engagement from my readers. I thought I'd share them for those interested. Feel free to share your strategies in the comments too.

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Content creators need a strong process to support reader engagement. You can increase your audience read time by shifting your perspective and catering to how your audience consumes content.

Create headlines that appeal to the reader's problem: why should they care

Provide concise actionable insights and easy to implement steps

Respect the reader's time and get to the point. Cut down on prose and filler

Understand that readers frequently skim and only read if what they skim meets high-level expectations

To make skimmable content: break up your text into small chunks with punchy callouts and subheadings. Think of subheadings as mini titles.

Adapt your content to a wider audience. Each subsection heading must clearly articulate the point. Go wide and deep. It’s ok if they don’t read the entire article.

Summarize the content to make it easy to share.

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Here is the full writeup: https://medium.com/memos-of-the-future/how-to-increase-your-audience-reading-time-a4a12c5fb03f