How to outrank Hubspot (as an Indie Hacker)
Before you write this off as clickbait, let me tell you this: This is not just a tall claim. I will show you real-life examples with screenshots.
More importantly, you can steal this strategy to outrank established players in your domain.
With that out of the way, let’s understand why Hubspot is hard to beat on search.
Hubspot writes about everything under the sun in marketing, sales and support topics. (20,000+ topics)
They have had an amazing brand for 15+ years and are actually hard to beat. Not to mention the army of writers, editors, and SEO pros they have on their team.
So, let’s get to how to beat them.
We wanted to attract sales development reps (SDRs) to our site. I used Ahrefs to dig into what Hubspot has written for sales teams.
One thing stood out. They had a huge page with amazing sales email templates. Creating a resource of email templates that is better than that of Hubspot is hard
So, I tried looking for keywords around sales email templates. I observed that Google was suggesting templates by industry.
I decided to make a sales email template page for each industry Google autosuggest was showing.
Here is the link to all the templates I created - https://www.videoform.com/sales-email-templates
After a few weeks, Google started to rank us above Hubspot. We outrank Hubspot for a lot of keywords
Here are the results
Before you say that these keywords are low-volume and have no value, take time to look at the traffic it generated for us. Make sure you pay close attention to the time spent of page too (key ranking factor)
Key Takeaways:
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When your competitors go wide, you go deep.
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Don’t trust sites that show search volume. If Google autosuggest is showing a keyword, blindly conclude that there is enough traffic
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