How to prepare the perfect product demo
I have written up a guide on how to prepare for product sales demos with potential clients. Being deliberate in my preparation has significantly improved the quality of my demos.
My demo preparation checklist:
- Know your audience
- Ask Questions in Advance
- Craft user stories
- Write a demo script
- Do I need demo slides?
- Demo Data
- Know your weaknesses
- PRACTICE
Read the full post here:
https://lukelowrey.com/product-demo-checklist/
PRACTICE might be the most important one. I think we've all been in presentations where it's their first time ever doing it is obvious :P
Definitely. Being deliberate about selling the business value in way familiar to your audience rather than showing features at a technical level is very important to.