How to price iOS vs Android apps?

Hi @HacksOfSumit! I have some different thoughts about mobile app monetization. You put a price in Euros so I assume you are located there & are you targeting the European market and/or other places?

What is the business model for Tresor One? Could the mobile app be a value add as part of a subscription?

I believe subscription based mobile apps win out always because some people have high expectations with simple one-time purchases, with subscriptions you are able to continually improve the apps & have the continual funds to justify the time to make improvements. You could also have advertising in your app (especially Android) with partners possibly, not sure that Google AdMob or other mobile ad software like that are really that lucrative - I could be wrong with the app being in the financial category (higher ad spend maybe).

Also, look at all the comparable apps that you'd be alongside in your customer's journey to find the right portfolio tracking app for them. Are they all free or freemium? What features do they offer & how do they upsell their users to premium plans? Can you do something different that justifies a high one-time fee & be sustainable?

I would start with the same price you're going for iOS, and then maybe tweak it if you find that not enough people are buying it or thinking it's too expensive.

It could depend on the type of app but I also believe the price should be similar for both OSes!

If you're unsure you could check out the pricing of other similar apps.

imo for something like a game or movie, once-off pricing is fine, because it provides limited time value. If you're providing continuous value, you should be looking into subscriptions.
Another thing to consider is onboarding - can your users experience the value prop before handing over their money?
As to how much - that's best answered by your customers. My personal opinion on this, is start off more expensive than you think, and experiment from there.

There's roughly ~40% more applications available in the Google Play Store than the iOS App Store. This, as well as a few other factors, generally translates into greater price elasticity on the Play Store.

If you already have customers for your web application, the best thing to do would be to ask several of them to pay for your application at different price points. This will help you determine whether or not your application is worth paying for, and if so it's price.

For iOS the developer need to pay a fee to publish an app and they are also a little more restrict on allowing app then Google play store, also there are lot of cheap android device but iPhones are expensive, all these factors impact overall average spending on app. But imho the OS is not a factor for your app so the price should be same. But do research a bit more and try to talk to customer where they are and what they think. Goodluck

Hi,
like mentioned of others before, the Android vs Apple discussion on pricing is dependant on several factors. Like you said, in general, it can be shown, that the apple app store ecosystem generates higher revenues than Android. But you should also consider your type of monetization strategy as well as your app category. In my opinion, even more important than guessing an initial price somehow right, it is to optimize your pricing consistently.

To find out how your customers value your product can be quite challenging. And even listening to the feedback you get regarding your pricing is not as easy as it might look. Everyone will value your product differently. There will always be that one person complaining that your pricing is too high. Pricing is not a one-time thing, in my opinion, it is a continuous process. Like giall said, I think starting with the same price is all right and then adapt it.

My friend and I had the same problem when we started thinking about pricing strategies. So we developed a service which helps developers with optimizing their pricing. We summarized strategies to get to a solid pricing strategy as well as strategies to segment customer groups in our blog if you're interested: Pricing Strategies for IAPs, User Segmentation for IAP Pricing.