How we increased outreach metrics by training AI

Keeping a genuine touch in cold outreach is important. You know it, I know it, everyone knows it. It’s correct and quite simple.

The problem hides in writing a lot of genuine emails. There is simply too much to process, which takes time. Time is money and blah blah. Humans are simply too impatient, specifically now. If you want the result - you want it now, not wait until Halley's comet flies by.

With AI there are generally two inefficient practices in solving the problem:

1. You can tell AI to generate full emails about the product you want to promote, but the chances of it falling flat are high, and generated emails will feel generic. We don't want that, right?

2. You can give some information to the AI about the receiver, but will you do it for 1000 prospects manually? Will you trust the AI to write all these emails? Wouldn't you want to check them before sending?

We had this problem and we wanted to solve it for ourselves in the first place (simply because why not?)

Let me bring you through the steps, which lead us to great success:

1. We thought that there could be one static body (see example below) of the email, and the rest should be all about the company/person we're sending the email to.

2. That rest of the body, in our case the icebreaker, must be extremely genuine with a touch of personalized information scanned automatically through the possible open sources. Already sounds good enough, right?

3. Not quite yet. To make it a top-notch solution, we specifically trained the AI to personalize emails without losing that element of "doing the homework" before sending the email.

4. Result? Simple. Emails now show that you are not just blatantly throwing emails like there's no tomorrow, but you’re invested in the potential conversation.

Here is a simple before/after comparison from lemlist for you as well:

Before

After

For the simplicity of the process we also made an app for you.

You can try the free version on the demo page
AND
Free in the main application, where you can also insert additional information about your product for smoother integration of the personalisation into your email template.

P.S.
We also created personal workbook containing 50+ cold email templates that we are ready to share with you as well. It is sorted by category and use case, so you can navigate through it with east

Grab it → here

See for yourself how it works, and we'll be glad to hear your feedback!