How we’re building a partner-led growth channel for Trackly (B2B SaaS)

When building Trackly, our biggest challenge wasn't adding features—it was finding scalable B2B growth channels beyond traditional cold outreach and paid ads.Recently, we started shifting our focus toward partner-led growth and strategic collaborations, and it’s completely changed how we think about acquiring B2B customers. In fact, this shift has helped us consistently push toward a 20% monthly profit margin.What We’re Trying & Collaborating OnIntegration Partnerships: Collaborating with complementary tools where Trackly naturally fits into the user's existing B2B workflow.Co-Marketing & Cross-Promotions: Running joint playbooks and audience cross-promotions with non-competing SaaS founders in our niche.Agency Collaborations: Partnering with agencies that already manage operations for our ideal clients, creating a win-win revenue share model.The Early Bottlenecks & ResultsResponse Times: Fast follow-ups on partner leads directly impacted conversion rates, driving us closer to that steady 20% monthly profit target.Accountability Over Tracking: B2B customers don't want micromanagement tools; they want clear visibility into performance and overall state.Question for IH FoundersIf you’ve built or scaled a partner/collaboration channel for B2B SaaS:Which collaboration model gave you the fastest traction (agencies, integrations, or affiliate partnerships)?How do you structure revenue share or incentives to maintain healthy profit margins early on?Would love to hear how other founders are navigating this!