I built a mall. Everyone just walked into one shop and left.
Started with one tool. Then thought "why not a PDF merger too?" Then a GIF maker. Then audio tools. Then finance calculators. Before I knew it 129 tools, one platform, and I was pretty proud of myself. Look at all this stuff I built &
Then I checked the analytics.
Someone lands on the EMI calculator... uses it... closes the tab. Doesn't scroll. Doesn't explore. Doesn't even glance at the other 128 tools sitting right there.
It's like building an entire mall and watching everyone walk into one shop, buy milk, and leave — completely ignoring the other 40 stores.
try this - kuberagent.com
Makes sense once you think about intent. Nobody arrives at a mall wanting the mall, they want milk. People come with one task, not to browse. The tools that get explored more are usually ones where the first tool naturally implies the next step, like PDF merge then PDF compress, not calculator to GIF maker. Might be worth grouping by workflow instead of one shared homepage for all 129.
Good call out, having similar workflow tools show under the tool being used is a great way to keep the user engaged rather than hitting back button to find the next tool.
Right, that's the part that's easy to miss, surfacing the next tool has to follow the task, not the category. Sounds like the founder is already on it below.
you're right, we literally just grouped stuff by category and never thought about it as what does someone actually come here to finish. merge → compress makes way more sense as a flow than merge → random calculator. gonna go restructure this today honestly.
I think that will make a noticeable difference. When people have already completed one task, they are in a decision making mindset. Showing them the most logical next step feels helpful instead of promotional. I did be curious to see whether it improves the number of tools people use per session.
The EMI user leaving isn’t a failure if they arrived with one calculation and finished it. I’d measure completion and return rate per tool, then add an adjacent action only where the result creates the next question, such as EMI to an amortization schedule or affordability check. If those transitions stay near zero, 129 tools are 129 landing pages, not one product.
ok this one stung a little because we genuinely don't track return rate per tool right now. just assumed if impressions look fine we're fine. but yeah if EMI users never go check an amortization schedule after, that's not one product, that's just 129 separate pages that happen to share a domain. need to fix the measuring before I fix anything else.
Start with one pair, not all 129: EMI → amortization. Log result rendered, adjacent tool opened, and seven-day return. If completion is high but adjacent-open stays low, that's evidence to keep them as focused landing pages instead of forcing a mall architecture.