I built a small printable reference chart site and I’m testing whether utility SEO still works
I recently shipped ChartsPrintables, a small site for free printable conversion charts and measurement tables.
The use case is intentionally boring: kitchen conversions, workshop size charts, fraction/decimal tables, lumber sizes, drill bit sizes, and similar references that people often want to print or keep nearby.
I’m using it as a test of utility SEO rather than a viral launch. The early data is mixed: Bing is already sending search traffic, while Google has impressions but very low CTR. So I’m trying to improve answer-first pages and build a few honest seed links instead of pushing a big launch.
Site: printable conversion charts — https://chartsprintables.com/?utm_source=indiehackers&utm_medium=community&utm_campaign=chartsprintables_cold_start_202606&utm_content=build_feedback_post
If you’ve built boring utility/content tools before, I’d be interested in what you’d prioritize next: more chart coverage, better printable templates, or stronger internal linking?
I’d prioritize CTR and page intent before adding more chart coverage.
If Bing is already sending traffic and Google has impressions but low CTR, that usually means the topic demand exists, but the search result/page promise may not feel specific enough yet.
For a site like this, I’d test sharper page titles around the exact printable outcome: “Printable Kitchen Conversion Chart PDF” will likely pull better than a broader reference-style title. Same for drill bits, lumber sizes, fractions, etc.
The next move I’d make is choosing 5 pages with impressions, rewriting the titles/meta/above-the-fold section, and making the printable download/use case obvious immediately.
More coverage helps later, but first I’d prove that the current pages can win clicks.