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I didn't find my customers. I found the conversations they were already having.

Okay so either I'm a genius or I accidentally stumbled onto something. Probably the second one.
I was doing what every founder does posting everywhere, vibes-based distribution, throwing spaghetti at the wall and calling it a "go-to-market strategy." Very professional. Very effective. (It wasn't.)

But here's the thing nobody actually talks about. The conversations where your product belongs? They're already happening. Right now. Someone on Reddit is frustrated about the exact problem you solve. Someone on HN just asked the question your product answers. You just don't know where to look — and by the time you find it, the moment's gone.

That's not a you problem. That's a distribution intelligence problem. And it's quietly killing products that genuinely deserve to exist.
I got frustrated enough to build AXL. It scans Reddit, Hacker News, LinkedIn, and X in real time and tells you exactly which conversations you should be in — not keyword alerts, actual intent detection. You show up naturally, you talk to real people, you get real signal.
Went from 12 to 247 waitlist signups just by doing that. No ads. No spam. Just the right room at the right time.
If you've ever felt like distribution is just guesswork — it doesn't have to be. →
https://www.axl.onl/

on April 14, 2026