I hate Marketing but need to grow, what next?

I split my time 50/50 on marketing /programming for https://fabform.io
I feel marketing is like gambling. I still got to work out that analogy

Hey Ryan,

I say all this with nearly 20 years of marketing, sales and product building experience - marketing is the most important part of any business.

You can have a terrible product and still succeed with great marketing. But the same isn’t true the other way round.

I’ve built great products that struggled to grow without great marketing, so don’t think that building a great product is enough.

If you want to be an entrepreneur, marketing needs to be your focus. If you prefer building things you’ll have so much more success (and make more money with less stress) working for someone else. There’s no right or wrong or better or worse, not everybody needs to be an entrepreneur.

Outsourcing is not a good idea as you are handing over control for the success of your company to someone else who is nowhere near as invested as you are.

Cofounding is great if you can get it right but founder conflicts are one of the leading causes of startup failure.

You mention product led growth (aka building a product that sells itself) but again this isn’t the best idea.

Now, there’s always counter examples of companies that have grown using product led growth, but there’s a number of problems with this (especially for indie hackers).

First, it’s extremely hard to build a product that grows by itself and, if you do build something so amazing that works very well, you’ll find out that others (often with more money and better marketing) will quickly copy it and you’ll stop growing.

Second, even if you succeed, your ceiling is limited. Only a tiny percentage of potential customers are actively looking to buy the solution you are selling. Selling only a product limits you to this small group.

The solution IMHO is to learn to both do and enjoy marketing.

This is difficult however when the only thing you are selling is your product - it’s boring and difficult to talk about your products features and benefits all of the time. What’s more it’s very ineffective.

The approach that I advocate is to create a new belief system that you sell to your potential customers. This has the advantage of being very fun to talk about (you’re sharing opinions and ideas - something you do everyday when you talk to people anyway) AND so much more effective (as the case studies on my website show).

If you want to learn more about it and how to implement this strategy for yourself you can check out www.thebluntmethod.com

Hope that helps

Best

Chris

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