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I’m building a consulting business and a book from the same method. Here’s what’s working.

I’ve spent the past year building Automate to Lead, a platform and consulting offer to help overwhelmed founders systematize their business — without turning into a productivity machine or burning out their team.

It’s based on a method I developed called Human-Centered Automation™, which flips the usual automation approach on its head. Instead of starting with tools, we start with people. And it works.

The method is already helping founders reset operations, save hours per week, and finally lead — not react. I’m currently writing a book on this, and conducting a PhD focused on the impact of automation on SME performance.

I just launched the website and am sharing templates and checklists to help more founders make sense of what to automate (and what not to).

I'd be curious to know:

  • What’s been your biggest “automation gone wrong” moment?
  • What do you wish you had known before you started delegating or automating?

If you're curious, you can take a look here: https://www.automate2lead.com

on August 5, 2025
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    This reminds me of some of the operational cleanup work I did with a Unit4 setup last year. The tech itself was fine, but it became obvious the humans and processes weren't ready for the level of automation they were pushing.

    Your approach flips the order in a way I wish we had done back then. I'll take a look at your templates, seems like they'd have saved us week