i made a simple Keyword Research tool for indie app devs

The useful part here is the simplicity. Most ASO tools feel like they were built for agencies or bigger app teams, while indie app devs usually just need to know which keywords are worth targeting and what competitors are doing.

I’d be careful not to position it as only a “simple keyword research tool,” though. The stronger angle is app-store visibility intelligence for indie builders: what people search, where competitors rank, and what small changes can actually improve discovery.

ezscreenshots.com makes sense if screenshots are the main product, but this ASO tool feels like it may be moving into a broader visibility layer. Exirra .com would fit that direction better because it sounds more like search, signal, and discovery intelligence rather than a small add-on under a screenshots brand.

The product can stay simple. The brand just needs to leave room if keyword research, competitor audits, listing checks, and app visibility become the real direction.