I planned 89 apps in 5 months. Built 21 MVPs. Shipped 4.

Over the last 5 months, I planned 89 app ideas.

So far, I’ve built 21 MVPs and publicly shipped 4 of them.

What surprised me is that the ideas themselves are actually very different from each other.

Some are productivity tools.
Some are memory-related.
Some are workflow utilities.
Some barely even belong in the same category.

At first, I thought I was just exploring random directions at high speed.

But after building enough of them, I started noticing the same friction points appearing over and over again.

People save information but struggle to retrieve it.
They collect context but lose execution flow.
They create systems but eventually drown in complexity.

The products were different.
The behavioral patterns weren’t.

That realization became more interesting to me than the individual apps themselves.

A lot of this probably comes from my background as a memory coach and competitive Rummikub player.

I’ve spent years obsessing over information retrieval, pattern recognition, and cognitive efficiency under pressure.

Building products just became the most practical way to explore those questions in the real world.

Ironically, the hardest part hasn’t been generating ideas.

At some point, ideas stopped being scarce.

The difficult part became:

execution,
prioritization,
maintenance,
and sustainability.

Especially because part of these 5 months got slowed down heavily by government grant applications and administrative work.

That experience taught me something important:

thinking about systems is very different from stress-testing them through actual shipping.

You only start seeing the recurring patterns once real products exist.

So right now I’m trying very hard not to force everything into one grand unified vision too early.

I’d rather keep building,
keep observing,
and let whatever underlying structure exists reveal itself naturally through repetition.

For now, the strategy is simple:

build fast,
ship selectively,
observe behavior,
repeat.

And honestly, I still don’t know where the breaking point is.

Right now I’m mostly trying to figure out:

How do you scale experimentation without destroying focus or energy?

Curious if anyone else here has gone through something similar.