I shipped Markey after realizing I'd built a product nobody knew existed
For the longest time I had a pattern: build something, ship it, post once about it, get a few visitors, watch the numbers drop to zero, move on. Repeat.
I told myself the problem was the product. The idea wasn't good enough. The timing was off. But at some point I stopped lying to myself and looked at what I was actually doing wrong.
I wasn't marketing. At all. Not really. I'd write one post and call it a launch. Then nothing.
The honest reason was that writing marketing content felt like a completely different job. I'm a developer. I can ship features all day. But sitting down to write a launch thread for X, a LinkedIn post, a Reddit intro, a Product Hunt blurb, an email to my list, a blog post, a press release - all for the same product - that took me longer than building half the features. And I'd usually do about 10% of it, feel exhausted, and stop.
So I built Markey to solve my own problem.
The idea is simple: you paste a URL, and Markey goes and figures out what your product does. It reads the page, the copy, the screenshots. Then it generates a full launch pack - over 30 pieces of content across every channel that matters. X threads, LinkedIn posts, Reddit intros, a Product Hunt submission, Hacker News text, blog post, newsletter drop, cold email, press release, the whole thing. In your voice, with brand-consistent images.
Then it auto-publishes to X, LinkedIn, Reddit, Bluesky, and Threads. And every week after that it drops a fresh batch of posts so you're not disappearing after day one.
I've used it for my own projects now and the difference is real. The thing I used to skip entirely now just happens. It's not perfect - AI copy still needs a read-through - but it takes something that was blocking me completely and makes it something I can actually finish.
The part I'm still figuring out is growth. I'm a solo dev, I have no marketing budget, and I built a marketing tool which means I obviously should be good at this but I'm not. There's something funny about that. Most of my users so far have come from me just talking about it in places like this.
If you've ever shipped something and felt invisible, that's the problem Markey is trying to fix. Not with more AI slop, but with a starting point that's actually usable.
Happy to share more about how it works or what I've learned building it. And if you want to try it, it's at markey.app - free 7-day trial, no card required.
Tried Markey with my own product (Syra) and honestly the auto-generated launch content was surprisingly solid. It gave me posts for X, Threads, newsletters, etc. way faster than I would’ve written them manually.
But I think the product gets much stronger if it sharpens the strategic layer.
What I expected wasn’t just content generation — I expected it to surface positioning gaps, stronger marketing angles, weak messaging, hidden founder pain points, and “why this matters now” type insights.
Right now it feels very good at multiplying content from existing positioning, but less focused on stress-testing or sharpening the positioning itself.
Also noticed a flaw in one of the AI-generated visuals: it generated a laptop mockup where the product screenshot wasn’t even aligned to the actual screen display, which immediately broke the realism.
Still, the core idea is genuinely useful because distribution fatigue is real for builders.
This is a real pain, and the strongest part is that you are not just generating “AI marketing content.” You are trying to turn launch distribution into a repeatable workflow for solo builders.
I would be careful not to position Markey as another AI content generator, because that market already feels crowded. The sharper angle is: one product URL becomes a complete launch and follow-up system across channels.
The naming is worth thinking about too. Markey is friendly, but it still keeps the product close to a “marketing helper” frame. If this becomes more of a launch automation layer, the name may need to feel broader and more platform-like. Something like Xevoa .com would carry the workflow/system angle better if you want this to feel bigger than content generation.
The real question is whether users see this as “AI writes posts for me” or “this keeps my product visible after launch.” The second one feels much stronger.
Quick follow-up about a week after this post. Thanks again to everyone who tried it, especially @Yogya_ for testing with Syra.
Two things from the comments stuck with me.
First, Markey shouldn't sound like another AI post generator. The real problem I'm solving is shipping launch week from one URL, then not going quiet after day one. Weekly inbox drops, scheduling, publishing across channels. That's the story I'm leaning into on the site now.
Second, @Yogya_ was right that multiplying whatever your site already says isn't the same as helping you sharpen positioning. I'm working on a step before generation that surfaces a few angles and gaps so you pick what the pack should argue, not just how many posts you get.
Also fixed a weird image bug where the UI ended up on the back of a laptop instead of the screen. If you saw that, regen should be better now.
Since this thread I've also shipped Signal Radar (find relevant Reddit/X threads) and Reply Radar (draft replies in your voice) so it's not only launch day stuff.
If you bounced the first time, I'd love another look: markey.app. Happy to hear what's still missing.