I thought my biggest problem was UX.

Then I watched 13 parents go through usability testing.

The surprising part?

Most of them described the exact problem I built ACTIQO to solve.

Not scheduling.

Not calendars.

Not tracking.

Coordination.

Things like:

• remembering who has pickup
• making sure equipment is packed
• coordinating schedule changes
• figuring out when to leave
• communicating across multiple adults
• keeping everything in their head

One parent basically described family life as logistics management.

That changed how I’m thinking about the product.

Instead of positioning ACTIQO as a family activity tracker, we’re leaning much harder into a different idea:

“The activity lasts an hour. The coordination lasts all week.”

The UX still needs work.

But the testing made me realize something important:

The problem wasn’t that parents didn’t have the pain.

The problem was that I wasn’t making the value obvious enough.

Curious for other founders:

What’s the biggest thing user testing taught you that had nothing to do with UX?