I was wrong about how founders track competitors

Hey everyone 👋

A few days ago I posted here about how most founders don’t track competitor pricing until it’s too late.

After that (and a bunch of conversations on Reddit + X), I realized I was slightly wrong about something.

I assumed the problem was that people don’t track competitors enough.

But it’s not that simple.

It’s more like:

Founders don’t have the bandwidth to track competitors continuously.

So it becomes reactive by default.

Most only check when:
• they’re updating pricing
• a deal is lost
• or something feels off

Which means important changes often go unnoticed until it’s already too late.

The shift in thinking for me:

Maybe the goal isn’t better tracking.

Maybe it’s removing the need to think about tracking at all.

Curious if this matches your experience:

Do you actively track competitors, or is it mostly reactive?