Idea validation: A tool to actively rebrand / white-label your web app - thoughts?

Hi Indie Hackers!

I have an idea for a SaaS product that allows developers or digital marketers to rebrand/white-label their running website using a web-based visual editor.

The editor would be similar to other visual editors, allowing you to hover/click on elements, change images/text/colors to apply your rebranding.

The rebranding would be applied against the live target site (eg. seoforcats.com), and provide a new site address that you can point your custom domain to (eg. seofordogs.com). I've seen white labeling services offered for mobile apps and websites as custom development, and never for something easy to use and running against an active site.

Here are a few potential customers / use cases I can think of:

• Web developers/SaaS companies white-labeling their web applications
• SEO resellers offering their expertise through partner agencies
• Social media / digital marketing resellers

What do you think about the idea and the market? Any other use cases you can think of?

Thanks in advance for any feedback you have!

#ask-ih #idea-validation