If you had to increase revenue by 10% without acquiring customers, what would you do?
No ads.
No SEO.
No outbound.
No partnerships.
No new customers.
Just the customers you already have.
What's your first move?
• Raise prices?
• Improve onboarding?
• Reduce churn?
• Push annual plans?
• Add upsells?
• Win back former customers?
• Something else?
I find this question interesting because most growth discussions start with acquisition.
But if you're already serving customers, there are probably multiple ways to grow before spending another dollar on acquiring new ones.
Personally, I'd look for revenue that's already being lost before trying to generate more of it.
Curious what your answer would be.
