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I'm building in public, what am I doing wrong?

We’re working on building a user base for Unimind. I’d love to have your thoughts.

What’s the good, the bad, and the ugly?

Here’s what I did.

  • I created social media accounts (duh),

  • I joined dev. to, peerlist, and, of course, Indie hackers,

  • I Joined Subrredits such as Productivity, remote work, students, and even antiwork(You got to check the last one xd) where I comment 3 to 5 posts per day(I try).

  • I joined discord servers such as productivity where I interact with other users and recommend the tool when suitable (+ Made connections with brilliant people).

  • I joined Quora where I try to contribute to relevant spaces—not going well though. The lack of a chronological feed means I’m always answering questions that are 5 years old:)

  • I wrote an article about the hard lessons I learned as a student. I shared it on social media, the website, and Medium.

  • I shared the article on Linkedin and invited connections to like the page.

  • I reached out to a few micro-influencers on Instagram. No spray and pray messages, each text was tailored to the person’s interests.

  • I followed some high-end twitter accounts such as James Clear, Tim Ferriss, and Adam Grant. I spontaneously liked a few comments and answered comments from their communities.

  • Added Canny.io and got some user feedback.

  • Joined a few slack communities. Promoted the tool where allowed and got some fans!

  • I made a reel that I shared on Instagram and Facebook. The one on Facebook got some traction after 3 days or so(weird).

  • I reshared the reel on Pinterest. Got some views, nothing more.

There you have it, the compilation of my ‘marketing’ efforts so far.

Having said that, what would you do differently? I care to know!

on January 15, 2023
  1. 2

    You have a long list of what you have done, but how much did you accomplish for each?

    I am building EarlyBird publicly on Twitter and since EarlyBird's launch (3 weeks ago), I have gained 500+ followers and 1.1k visits from Twitter.

    What did I do? I posted 3-5 tweets per day and tried to engage with 20-30 people I found interesting. These people became my friends and tried my product, giving me their honest feedback and valuable suggestions.

    As an indie hacker, I can't focus on too many things, so building in public on Twitter makes me feel good and I constantly get rewards from it.

    This is just my experience, but you may want to focus on one thing from your list. I wish you the best of luck on Unimind!

    1. 1

      Interesting take. I tried many channels to find out where my audience is. As of writing this, I can fairly say some channels worked better than the rest.

      Thanks for the advice, I'll definitely be focusing on fewer channels.

  2. 2

    You did a lot of things, whats happening? whats the problem? what you expect to happen?

    1. 0

      I won't say there's a problem. Just looking for feedback from experienced marketers.